21 DAYS OF THE OCEAN
As the human population continues to surge, so does the impact we have on our environment. Now more than ever it is our responsibility to be responsible. Since 2014 White Shark Projects has celebrated the start of Spring in South Africa with a 21 Day Campaign to challenge ourselves as well as the community around us to consider the impact of their actions.
This blue initiative is our annual awareness campaign which serves to educate the communities of the Cape Whale Coast on how they can be more responsible, despite their age or economic status. For 21 consecutive days, White Shark Projects shows how some of our daily, and seemingly innocent activities, negatively impact on the ocean. Our campaign reaches the community through educational talks at schools, radio interviews, social media drives, beach clean-ups, competitions, fundraisers and basically any creative idea we conjure up. But this is definitely not a blame and shame campaign, we also educate on how they can easily and effectively change their ways, which ultimately will save them money and our seas too.
The 21 Days for the Ocean also has an ulterior motive: To make the inhabitants of the Cape Whale Coast fall in love with the ocean again. Living in this beautiful area, people have become accustomed to having the blue of the Atlantic as the backdrop to their urbanite activities and they tend to take it for granted. Economically, this area relies upon the ocean. Being an area where the Southern Right Whales and the Great White Sharks congregate, it is pivotal that we respect, love and preserve our Ocean. And it is like Jacques Cousteau said: “People protect what they love…”